In 2024, "Brain rot" and "Manifest" were highlighted as Words of the Year by leading dictionaries, reflecting significant cultural and linguistic trends.
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| "Brain Rot" and "Manifest" 2024 Words of the Year |
Oxford Dictionary selected "Brain rot" to describe the growing concern over the impact of consuming excessive low-quality content, especially on social media. Its usage surged by 230% between 2023 and 2024, capturing public worries about mental overstimulation in the digital age
Cambridge Dictionary chose "Manifest", a term associated with the practice of visualization and affirmations, as inspired by the popularity of the concept on social media platforms like TikTok. The term was frequently looked up, with 130,000 online searches recorded, illustrating its connection to aspirations and personal growth narratives
These choices highlight how digital and cultural phenomena influence language evolution and public discourse.